U of G Evolves Brand Identity. New Look, Same Mission: Improve Life
On March 21st, the University of Guelph and Department of Athletics unveiled a brand evolution for Gryphon Athletics and affiliated Jr. Gryphon organizations, including a new Gryphons logo. This brand evolution will directly affect Guelph Minor Hockey, as we will need to transition to align with the new branding.
The existing logo will still be permitted for use on game
jerseys for the 2025-26 season; however,
the current logo will no longer be produced for
other items such as tracksuits, team apparel, equipment, and bags.
Families that have purchased existing branded equipment
(pants, gloves, bags), will be allowed
to continue to use these items until such time they feel the need to be replaced. Existing
inventory of pre-built Gryphons products will continue to be available for
purchase, while quantities last as we
transition.
Starting in the 2026-27 season all Jr. Gryphon jerseys will
transition to the updated logo, for all
teams.
GMHA, in collaboration with All Team Sports, will provide
clear guidance on this during the
fitting & ordering period. It's important to note that after team fittings, no additional jersey orders
featuring the old logo will be accepted.
If you would like to read more about this brand evolution you can read the official announcement HERE.